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Dienst Toerisme Oost-Vlaanderen

Who is Anne Dierickx?


Seasoned, passionate marketer with more than 20 years successful B2B(2C) marketing experience in a variance of strategic and operational functions on both local and global markets, including leadership roles. With a strong reputation in developing and executing strategies and plans.

Well organized, strong analytical skills, conceptual thinking, strategic insight, performance and result oriented, customer oriented, commercial attitude, attention to detail, good communication and presentation skills, hands-on, no-nonsense style.

Authentic leader, leading by example, inspiring, motivating and driving people to achieve clearly defined goals.

Areas of expertise


  • Development and execution of strategic and tactical marketing plans
  • Branding and portfolio strategy
  • Digital marketing strategy
  • Pricing strategy
  • Market analysis
  • Customer insights research
  • Business case development                                 
  • New product and service launches
  • B2B and B2C omnichannel (online & offline) marketing campaigns
  • Development and implementation of sales & educational tools
  • Customer reference programs
  • Key Opinion Leader management
  • Event organization
  • People management
  • Project management
  • Product management
  • Content and knowledge management
  • Development and execution of training programs
  • Tender management
  • Budget management

A rich and diverse experience


03-2017 to 10-2019

PAUL HARTMANN - Benelux

Marketing Manager

As manager of a team of 12 marketers, responsible for the planning and execution of the marketing activities for all product ranges (surgical, wound care, incontinence care, disinfection and personal health care) and customer segments (hospitals, nursing homes, home care, pharmacies).

05-2016 to 02-2017

BAXALTA / SHIRE - Belgium

Senior Product Manager Hematology

Responsible for the short to medium term strategic plans and their execution, for ADVATE antihemophilic factor VIII.

01-2016 to 05-2016

PAUL HARTMANN - Belgium

Marketing Supervisor Risk & Wound

Responsible for all marketing and product management activities for the surgical and wound care business segments.

11-2008 to 12-2014

MÖLNLYCKE HEALTH CARE - Global

Global Marketing Manager New Products & Channels

Leading a cross-functional team for the development of the business plan, the marketing strategy and the portfolio plan for a new product category (business development project).

Global Category Director Trays & Drapes

As manager of the global marketing team, responsible for the long-term product portfolio plan and the development and execution of the strategic marketing plan.

Sales Operations Manager Surgical Proceduretrays EMEA

Guiding and supporting the local sales and marketing teams with the implementation of the strategy and marketing plan for surgical procedure trays.

Global Product Manager Surgical Proceduretrays

Market research and positioning of surgical proceduretrays, and development and implementation of the strategy and marketing communication plan.

02-2001 to 10-2008

MÖLNLYCKE HEALTH CARE - Benelux

Marketing Manager Surgical

As manager of a team of 6 marketers, responsible for defining and ensuring implementation of all local sales and marketing activities, and for developing programs to increase the sales efficiency for surgical proceduretrays.

Brand Manager Surgical

Managing the local product assortment and responsible for the development and execution of the local sales and marketing programs.

09-1990 to 06-1991

Postgraduate sales & marketing management

Graduated with great distinction at the Hoger Instituut voor Postgraduaat Onderwijs (HIPO Liedekerke).

01-1989 to 01-2001

BECTON DICKINSON Medical Division - Benelux

After a first period as sales and marketing assistant, move to sales as representative for East and West Flanders. Subsequently, as Product Manager and later as Marketing Manager (with a team of 3 marketers), responsible for all marketing activities of the medical division.

08-1984 to 12-1988

PHILIPS PROFESSIONAL SYSTEMS - Belgium

First steps into marketing (and devoted ever since) as an administrative assistant of the Publicity & PR department.

09-1982 to 06-1984

Economic higher education

Graduated with distinction at the Industriële Hogeschool van het Rijk (IHSR Gent).

Do you want to get more results from your marketing efforts? Sharpen your strategy!

Strong in marketing. From strategy to execution. With passion and commitment.
  • Leliestraat 10, 9500 Geraardsbergen, Belgium
  • BE 0744.887.051