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Last update: 27/02/2020


The data controller (responsible for the processing of your personal data) is:

Mad4u BV (hereafter Mad4u)
Leliestraat 10
Tel: +32 475 420595

Mad4u attaches great importance to the protection of your personal data and wants to treat it with due respect. This privacy statement is therefore aimed at informing the persons whose personal data are processed by Mad4u.

Mrs. Anne Dierickx, Managing Director of Mad4u, is the data protection officer and the point of contact for the data controller. She can easily be reached for questions by email at anne.dierickx@mad4u.be.

This statement describes the way in which your personal data is collected and processed on this website and during the execution of the assignments by Mad4u in accordance with the General Data Protection Regulation (effective on 25/05/2018).
1. Definitions
Data subject = the client / customer or any other individuals who fill in the contact form on the website or who surf the website www.mad4u.be.

Data controller = Mad4u.

Data processor = all companies that Mad4u is working with and that can come into contact
with the personal data of the data subject.
2. Processing of personal data
A contact form can be filled in on the website. Following data that we collect through this channel are being processed by us:

  • First name
  • Last name
  • Company name
  • Address information
  • E-mail address
  • Phone number
  • Location information
  • IP-address

If you conclude an agreement with us for strategic marketing consultancy, temporary marketing assignments, interim management or coaching, Mad4u can gain knowledge of the personal data of the client’s customers, his staff, suppliers and appointees (non-exhaustive list).

In the context of looking after the assignments that are allocated to Mad4u by the clients, it is not excluded that Mad4u obtains knowledge of sensitive personal data that can be processed by Mad4u:

  • data concerning persons less than 16 years old
  • personal data evidencing racial or ethnic origin, political views, religious or philosophical beliefs, or union membership, and processing of genetic data, biometric data for the unique identification of a person, or health data, or data relating to a person's sexual behaviour or sexual orientation.
3. Legal basis
The following grounds are used to process your personal data:

  • Consent
  • Execution of an agreement
  • Legitimate interests
  • Vital interests
  • Processing with a view to archiving in the public interest, scientific or historical research or statistical purposes

In the event that you complete the contact form, by checking the box provided at the bottom of the contact form you give Mad4u explicit permission to process your personal data. If you email Mad4u, you also consent to process the data.

If you entrust assignments to Mad4u, you agree that Mad4u can obtain knowledge of all personal data with which it comes into contact during the execution of its assignments. This consent must be given explicitly. If you do not give Mad4u this consent, it will be able to access the personal data on the basis of the execution of the agreement or its legitimate interest.

For the processing of sensitive data in the context of the execution of its services, Mad4u requires your explicit consent or you guarantee as a client that you have the consent of the data subject, and that he can communicate this consent on paper or on another carrier to the client.

Our website does not intend to collect sensitive data about website visitors under the age of 16 unless they have the consent of their parents or guardians. However, we cannot check whether a visitor is older than 16. We therefore advise parents to be involved in the online activities of their children, in order to prevent data about children being collected without parental consent.

The data subject can also withdraw his consent at any time by sending an e-mail to anne.dierickx@mad4u.be.
4. Purposes
Mad4u processes the data for which you have given consent to perform its activities:

  • Strategic marketing consultancy;
  • Temporary marketing assignments;
  • Interim management;
  • Coaching for starters;
  • Manage its activities, manage and improve its website or to generate statistical analyses regarding its services;
  • Inform the customer about is activities and offers.
5. Transfer to third parties
The personal data originating from the client are only passed on to data processors for the purpose of carrying out the purposes as listed in point 4. Your data will not be passed on to third parties for commercial purposes.

The protection and confidentiality of your personal data is of particular importance for Mad4u. If Mad4u engages processors who would also come into contact with your personal data, it will ensure that these processors do not use the personal data for purposes other than those listed under point 4. Mad4u will make agreements with these parties about how they should process the personal data and what level of protection they must use. If you want to be informed about the processors, you can send an e-mail to anne.dierickx@mad4u.be.
6. Storage
Mad4u stores your data for an unlimited duration if it concerns personal data it acquires via the website www.mad4u.be or via e-mail, and for the duration of the agreement if it concerns the personal data it processes in the context of its assignments.

Mad4u strives to inform you in the best possible way about its services.

Mad4u will offer the largest guarantee to enforce your rights as described in point 8. The data subject will be asked at regular intervals to confirm the correctness of the data.
7. Level of protection
Mad4u guarantees an appropriate level of protection at the organizational and technical level. We do this by appropriately securing your data and also demanding this level of security from our processors. Security is at least done with the use of a password to protect sensitive data.
8. Rights of the data subject
The purpose of this privacy statement is to inform you adequately about your rights.

You always have the right to object to the processing of your data. If you want to view, correct, transfer your data or restrict its processing, then that is of course also possible. Your data may be erased under certain conditions. Your request for this must be directed to anne.dierickx@mad4u.be.

To ensure that the request for inspection has been made by you, we ask that you send a copy of your identification (passport or identity card) with the request. Please cover the photograph, the MRZ (machine readable zone, the strip with numbers at the bottom of the passport), the passport or ID card number and the identification number of the national register. This is to protect your privacy.
9. Cookies
This website uses cookies. A cookie is a simple small text file that is stored by your browser on your computer's hard disk, telephone or tablet when you visit the website for the first time. Both temporary cookies, which are deleted as soon as you close your browser, and cookies that make it possible to identify you when you visit the website next time. The cookies we use are necessary for the technical operation of the website and for your ease of use. We do not share these cookies with third parties, with the exception of analytical cookies from third-party analysis services (such as Google Analytics). These cookies are only used by us and aim to improve the user-friendliness of the website.

You can disable the use of cookies yourself via the settings of your web browser, but the website may then no longer function properly.
10. Right to complain
The data subject can submit a complaint to us, in that case as the data controller, by sending an e-mail to anne.dierickx@mad4u.be.

In addition, the data subject also has the right to file a complaint with the data protection authority (DPA).
11. Changes to this privacy statement
This privacy statement is regularly updated to ensure that your data is processed correctly at all times. You will not be informed of this beforehand. At the top of this statement you will find the date of the last update.
Strong in marketing. From strategy to execution. With passion and commitment.
  • Leliestraat 10, 9500 Geraardsbergen, Belgium
  • BE 0744.887.051